On June 20, 2025, the European Commission announced its intention to withdraw its Green Claims proposal, as reported by Euronews. This surprise decision marks the latest withdrawal of a major Green Deal initiative following the publication of the Commission’s “Omnibus” package aimed at simplifying EU legislation.

Initially proposed in March 2023, the Green Claims Directive was intended to protect consumers from misleading environmental marketing practices by requiring companies to submit environmental marketing claims along with supporting evidence for assessment and approval.

Before being withdrawn, the Green Claims Directive had been close to final approval. After the Commission’s announcement, negotiations between the Council and the Parliament were cancelled.

This article originally appeared on inc.nutfruit.org.